Do you know that in today’s digital landscape, a powerful corporate video isn’t just a luxury—it’s a necessity?
Imagine a compelling video that captures attention, drives engagement, and converts viewers into loyal customers!
Recent studies have shown that companies using video experience a staggering 49% faster revenue growth than those without. Moreover, 87% of businesses now rely on video as a marketing tool, underscoring its undeniable importance.
Dive into our ultimate guide on planning a corporate video shoot that guarantees seamless production and a stellar final product.
Start by clearly defining the purpose of the video.
What do you want to achieve?
Common objectives for corporate videos include:
Understanding your goals will guide the entire planning process and help keep the project focused.
For example, Dropbox saw a 10% increase in sign-ups after releasing their explainer video.
Knowing who your audience is will influence your video's style, tone, and content.
Are you targeting potential customers, employees, or investors?
Tailor your message to resonate with your intended viewers.
A good example is IBM, which used targeted videos to improve employee training efficiency by 30%.
Brainstorm ideas and develop a creative concept that aligns with your objectives and appeals to your target audience.
This includes deciding on the video’s style (e.g., documentary, animated, testimonial) and the core message you want to convey.
A well-crafted script is the backbone of your video.
It should include:
Ensure the script reflects your brand’s voice and keeps the viewer’s attention throughout.
HubSpot, for instance, saw a significant boost in engagement after refining its video scripts to better connect with its audience.
A storyboard visually represents your script, breaking the video scene by scene.
It helps you plan the shots and visualize the final video's appearance.
This step is crucial for aligning your team with the creative vision and ensuring a smooth production process.
Logistics planning involves several key components:
Your production team should include:
Having a skilled and coordinated team is essential for a successful shoot.
Before the shoot, test all equipment to ensure it’s working correctly.
Charge batteries, check microphones, and prepare backup equipment in case of technical issues.
Conduct rehearsals with your talent to ensure everyone is comfortable with their roles and the script.
This helps identify potential issues and allows for adjustments before the shoot.
On the day of the shoot, follow your plan closely.
Stick to the schedule, but be flexible enough to adapt to unexpected challenges.
Maintain clear communication with your team and talent to ensure a smooth process.
After the shoot, the post-production phase begins.
This involves:
Once the video is finalized, plan its distribution.
Consider the platforms where your target audience is most active, such as your company website, social media channels, or email newsletters.
According to statistics, social video generates 1200% more shares than text and image content combined.
Planning a corporate video shoot requires careful preparation and coordination.
Following these steps, you can create a professional and impactful video that effectively communicates your message and achieves your objectives.
Remember, companies that utilize video marketing see 41% more web traffic from search than non-users, making it an indispensable tool in today’s business environment.
A notable example is Dollar Shave Club, whose viral video resulted in 12,000 new customers in just 48 hours.